The most productive CPA relationships begin before any numbers are crunched. That first meeting is less about financial statements and more about alignment on line items like goals, context, and the questions that will shape your next decisions. When business owners come in prepared, the conversation shifts quickly from compliance to strategy.
At DHJJ, we approach every new client meeting as a long-term investment. Our goal is to understand more than just your financials, but your business and its goals as well. That starts with a conversation built on transparency, not jargon, and a shared interest in what’s ahead.
Organize Your Financial Records
Having a clear, up-to-date view of your financial picture is one of the most valuable things you can bring to a CPA. If you’re just starting out, this might be a few months of bank statements, receipts, and payroll records. If your business is more established, it might include prior tax returns, balance sheets, income statements, cash flow reports, or even insights from a long-time bookkeeper with historical knowledge.
Even if your records aren’t perfect, bringing what you have gives your CPA a head start in understanding how your business operates. It also helps us identify opportunities to streamline, correct, or improve your processes.
Define Your Short- and Long-Term Business Goals
A CPA can do much more than help with taxes, they can also help you grow. But to do that effectively, we need to understand where you want to go.
Are you looking to expand into new markets? Hire more employees? Improve your profit margins? Planning to sell your business in the next five years? Sharing your goals, both near-term and long-range, helps your CPA firm offer strategic advice that aligns with your vision.
At DHJJ, our advisory services are tailored to your ambitions. The more we know about your business journey, the better we can support it.
Understand Your Business Structure
Your business structure (sole proprietorship, LLC, partnership, S-corp, or C-corp) affects everything from your tax obligations to how you draw a paycheck.
Be prepared to share how your business is currently set up and any plans to change it. If you’re unsure about whether your current structure is still serving you well, that’s a conversation worth having, especially as your business evolves.
Compile Key Tax Information
Taxes are often the main reason business owners reach out to a CPA, and being proactive about what you provide can make this part of the conversation much smoother.
Here are a few key items to gather:
- Previous tax returns (business and personal, if applicable)
- Sales by state, especially if you operate in multiple locations
- Payroll by state, since different states have different withholding requirements
- List of income tax filings in any states where you’ve previously filed
- Where you currently file sales tax, including any registrations
Understanding your SALT (State and Local Tax) obligations can be complex, particularly for growing businesses. Your CPA will want to review where you’re already filing, assess any potential exposure, and ensure compliance as you expand.
List Questions and Expectations
The first meeting sets the tone for the relationship. It’s a chance to ask real questions, get a sense of how the firm thinks, and clarify what you actually need from a CPA, not just what you’ve been told to ask.
Some questions we often hear from new clients include:
- What should I be doing differently with my finances?
- Am I missing any tax-saving opportunities?
- How can I improve my cash flow?
- What does a typical engagement with your firm look like?
If there are services you’re specifically interested in, like outsourced accounting, succession planning, or audit support, flag those early. Your CPA can help prioritize what needs to happen now and what can be part of a longer-term plan.
Review Your Current Accounting Software and Processes
However you’re currently managing your accounting, whether it’s QuickBooks, Xero, spreadsheets, or even a shoebox of receipts, sharing that process gives your CPA a clearer view of where things stand and where improvements could be made.
Understanding your existing processes helps your CPA identify gaps, inefficiencies, or areas where automation could save time and reduce errors. If you’re considering switching platforms or need help optimizing what you already use, bring that up too.
At DHJJ, we’re experienced in working with a variety of accounting systems and can guide you toward a solution that fits your business’s size, complexity, and growth goals.
Identify Areas Where You Need Guidance or Support
Not every business owner walks into a CPA meeting knowing exactly what they need. But if you can outline a few areas where you’re feeling stuck or unsure, it’s a good starting point for deeper conversations.
Maybe you’re:
- Preparing for a major equipment purchase
- Considering bringing on investors
- Unsure about your pricing strategy
- Looking for ways to improve margins
Even if it doesn’t seem directly “accounting related,” your CPA may be able to connect the dots or introduce other members of the advisory team. The goal is to help you make confident, informed decisions.
Your First Meeting Is More Than a Formality
It’s the start of a partnership. The more prepared you are, the more meaningful that first conversation can be, and the faster we can start delivering value tailored to your goals.
At DHJJ, we believe in long-term relationships built on trust, clarity, and shared success. Whether you’re meeting with a CPA for the first time or the first time in a long while, we’re here to make that experience smooth, strategic, and grounded in what matters most to you and your business.
Want to see what working with DHJJ could look like for your business? Let’s schedule that first conversation together today.
