4-1-1: Getting Started with Your Business Social Media Strategy: Video

By Stephanie Gandsey

Setting up a social media strategy for your business is a great tool for your marketing toolbox. When you first get started, it’s important to be mindful of how many post to plan during the week. A good starting point is to think of the 4-1-1.

  • 4 – Posts from 3rd party sites that go along with your topic (0:25)
  • 1 – Post of your own blog content (0:31)
  • 1 – Post of fun content highlighting the culture of your business, awards, etc. (0:37)

Think of 6 social media posts per week including one of your own blog posts per week.

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